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Why Mail?

woman with blue envelope

Blue Envelope:

  • 92% of adults receiving Valpak recognize the envelope and are aware of the savings inside
  • Southwest Florida has targeted locations, resulting in a no-waste circulation. Our System of Neighborhood Zones enables targeting by location, and we have the ability to track consumer behavior online and through the mail to calculate ROI
  • Valpak advertisements are used for over 1 week and 84% of consumers that use Valpak coupons keep the ads for at least 4 weeks
  • Valpak of Southwest Florida offers a low, shared mailing price ranging from 4 cents to 8 cents per advertisement and even lower prices based on annual piece volume

Solo Direct Mail:

  • For special market coverage to complement a Valpak mailing
  • Targets geographic radius mailings around a location or a target market area (i.e. closest 2500 homes, a neighborhood, or ZIP code)
  • Time-sensitive promotions grand openings, special sales events, holidays or limited time offers (between Valpak mail dates)
  • Reaches specific market segments with targeted consumer or business lists
  • Responds quickly to promotion opportunities, competitive factors or market conditions