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Search Engine Optimization

Why You Need Search Engine Optimization

SEO is essential to the success of your business’ online presence. Google has developed an algorithm to rank websites depending on whether or not your website is valuable. They base the ranking on things like domain age, backlinks, fresh content, traffic, and more. If your website doesn’t meet their expectations of a good site, then your website will be very low in  Google search results.

The use of SEO gets your website noticed, which introduces your products or services to  potential customers. Your website is the first point of contact with consumers, and if it can’t be found it is essentially useless.

SEO helps consumers trust in your brand. People commonly turn to Google to find products or services. The higher your product or service appears in search results, the higher your credibility to the consumer. The meta description in your search result listing can also display a marketing message to consumers that will affect the way they see your business. Being in the right place at the right time can speak largely to potential consumers.

SEO trends are constantly changing and you can trust Valpak of Southwest Florida to keep up with these trends and get your website on top.