Display advertising is comprised of the ads seen on web pages. They can be in a variety of formats including image, text, video, audio, or a combination of these. A business can place these ads on websites that are most relevant or of most interest to the consumer.
Display ads are important for influencing customers. Ads create awareness of your company and put your company first in the consumer's mind. You can highlight sales or advertise savings opportunities, which creates and communicates an incentive for the consumer to choose your product or service over competitors. This leads to the conversion of customers as they click and view your offers.
As with most internet marketing, display advertising is highly trackable. Valpak of Southwest Florida can gather insights on your advertisements to track how they are performing and craft the perfect ads for the future.